Bye Bye Bratz?
U.S. District Judge Stephen Larson ordered for all Bratz products to be removed from warehouses and stores because of copyright infringement. This battle has been going on for a long time between the maker of Barbie, Mattel Inc. and MGA Entertainment Inc. MGA Entertainment Inc. has been growing more and more popular with the Bratz dolls and products, controlling the dolls on market. The final hearing isn’t until February to find out the verdict on those Bratz. The jury in Larson’s courtroom believed that the Bratz dolls were made by a designer who had worked with Mattel Inc. in the past. The designer had worked with Mattel under an exclusivity agreement, not allowing the Barbie/Mattel Inc. designs to leave Mattel Inc. The jury awarded Mattel Inc. $100 million for copyright infringement as well as for breaking the exclusivity contract with Mattel Inc. MGA believes that losing the revenue from the Bratz dolls and products will be very costly for the Van Nuys Company.