The main problem with Blu-ray DVD's is that they are more expensive than other DVD's. Because of this, and the fact that people have not been renting them frequently, Netflix will start charging its users an additional $1 a month to have the Blu-ray DVD's in their queues. Unless the customers remove Blu-ray access from their account, they will be charged.
The fact that Netflix will now be using a dollar surcharge for their customers may show that the original plan of having Blu-ray available is not working. While it is a nice option for those who have been fortunate enough to go out and purchase a Blu-ray player, or a Playstation 3 (which can play Blu-ray), the availability has not been enough to draw in more customers. Netflix CEO said that only a small fraction rent Blu-ray, and the return is minimal.
This appears to be another stumbling block for Blu-ray, which has already lost the battle of dominant high definition dvd, to HD DVD's. The overall price of the player and the DVD's themselves, seem to be too much of a problem to gain more customers.